This week we have a heated debate about all things Artificial Intelligence! No, not really, but Rich has his opinions and shares his experience with his social media and the use of AI in the captions. Maggie shares how she utilizes AI in her real estate business and shares some resources for difference uses of AI. We’d love for you to share your thoughts! housecoffeepodcast@gmail(.)comSpecial thanks as always to TJ McMaster for mixing and producing this episode!
Transcript
Intro:
Hey, you’re drinking house coffee – unfiltered conversations brewed at the intersection of real estate life and coffee shop service. We’re Maggie and Rich – local business owners and friends sharing stories and welcoming you to pull up a chair with us. The door’s always open. Let us pour you a cup.
Rich:
Do you ever get like a word stuck in your head?
Maggie:
Like like you can’t think of it or like you just get the word in your head and you can’t stop thinking about the word
Rich:
That that kind of like you get a song or lyrics stuck in your head, but it’s just a word that like, you’re just repeat.
Maggie:
No.
Rich:
All right. Well somebody out there feels me on this. I’m I’m sure
Maggie:
My other reverse problem.
Rich:
Oh, you can’t think of the word.
Maggie:
Yeah. I
Rich:
Think that’s a thing but I don’t know what the thing is. But the thing I’m having is that I get I get really weird words stuck in my head just like my ear catches this somewhere along the way and then something triggers it. And then sometimes it’s so weird. I’m like is that even a word that I heard one time? Like Magilla Cuddy was randomly in my head one time and I was this is a while back.
Maggie:
Yeah, but
Rich:
The word McGillicuddy and I’m like what the heck is that? I went and looked up like is this a thing and it was I think it’s a name. Anyway, that’s not the word I have in my head the word in my head right now is generative AI, huh? It’s just like flashes like It’s not like tied any particular thought or article or whatever that I’m you know, doing it at the moment. Just just the word kind of repeats.
Maggie:
Mm-hmm.
Rich:
I don’t know. I’m sure someone there probably
Maggie:
Experiences that probably
Rich:
Generative AI but obviously that one is in my head because I’ve been listening to so many. Things about an articles. I’ve been listening to so many podcasts. Just kind of in preparation for today. And
Maggie:
Did you catch trying to explain more Strike Force 5 at all?
Rich:
This week.
Maggie:
No, like did you did you check it out? I
Rich:
Did check out Strike Force Five. Yeah, I’ve listened to the first couple episodes. Looks like they just put out the last one.
Maggie:
Oh, yeah. I haven’t heard it yet
Rich:
Because they were still still going so I’m catching up I’m way behind but
Maggie:
No, I just want to know I think I’m on the second. I thought I was just curious if you like. I had a chance to like see catch their. The type of show. Yeah, it’s pretty entertaining.
Rich:
Yeah, it’s cool to hear like the Inside Story. It’s kind of like, you know, we appreciate seeing behind the scenes hearing the hearing like what goes into something and when you get all those guys with that Six coming background who have shared so many experiences over the years.
Maggie:
Yeah. It’s
Rich:
Cool to hear all the stories that they’ll tell.
Maggie:
If you didn’t catch our last episode, I was listening to Strike Force 5, which is a podcast with Jimmy Kimmel Jimmy Fallon Stephen Colbert, Seth Meyers and John Oliver and they’re it’s it’s hilarious
Rich:
Star studded lineup.
Maggie:
Yeah for sure
Rich:
The way they talk. It sounds like I’m so out of the loop are a lot of them not making shows anymore right now. Like are they shows over or they retired from there?
Maggie:
No, they’re on strike.
Rich:
But some of them were talking like like they don’t have their show anymore.
Maggie:
Well, they haven’t they haven’t no they’re done with their show. I mean when I used to be maybe like Stephen Colbert was talking about like The Colbert Report.
Rich:
Is that done?
Maggie:
Yeah, that’s done because he’s he’s a late night show like when he
Rich:
Was a different.
Maggie:
It’s a different show.
Rich:
Yeah, I’m
Maggie:
And
Rich:
For all the standing up late I do it’s yeah to watch that’s not watch these just
Maggie:
So and like says Myers was part of it was like a Was he on Saturday Night Live Like You’re like the desk? Like the news desk?
Rich:
Okay, and
Maggie:
So like he’s probably referring to like when he was on Saturday Night Live that the news desk. Yeah,
Rich:
So
Maggie:
That that might be what they’re referring to
Rich:
Cool.
Maggie:
Anyways, this is episode 25.
Rich:
So 25 people and
Maggie:
Besides the word that’s stuck in your head. What have you been listening to
Rich:
No, that’s a definitely do so many
Maggie:
Podcasts
Rich:
About AI
Maggie:
Okay
Rich:
From all different. Oliver viewpoints because I’m trying to understand like the bigger picture as well. As you know, Chad GPT is the whole like thing that blew this all up because it came out late last year and it was like just just massive like Take to it. You know people downloading is one of the most like the fastest growing apps in terms of downloads right when it came out and people were really into it and you know hit and miss as far as the user experience with that. from folks but so so that’s kind of what like got it on the scene, but AI is nothing new, you know, so I was kind of trying to dig back a little bit and be like, okay, what is the bigger picture on AI and then how does that what’s the path from from big picture to like today and chat gbt and then What I think we’ll get to which is how might we even like. What’s the relevance of AI slash primarily something like chat chat gbt to People Like Us.
Maggie:
Sure
Rich:
People like our listeners. You know, where does that come into play in our lives? Should it come into play in our lives? But I think I think we’ll talk about that.
Maggie:
Yeah.
Rich:
So we go here so. yeah, I’m sure that I’ll reference several of the actual episodes and/or shows that I listen to so not. Hanging out on that right now. What about you Maggie?
Maggie:
What have I been listening to
Rich:
Anything? Good?
Maggie:
I am listening to a podcast. Called lipstick on the rim. It’s by Molly Sims and her best friend named Emma Shay and they talk about all things beauty like Skincare Cosmetics procedures like they have different guests on that talk about what they recommend and I find that fascinating. and it’s just like listening to they spill a lot of like beauty secrets and like skincare secrets and like things that like they recommend their Holy Grail items things that they do not recommend like Items that are like really expensive that they’re like don’t waste your money on these things. They’re just a trend. They just have a lot of interesting things and you would think that after like a couple episodes it would be boring. But for someone like me who like really is interested in the skincare realm and like likes to try different things. I wouldn’t consider myself like a heavy like makeup wearer, but I would consider myself like I use a lot of skincare products. Like I’m always trying out like different. tinted moisturizers and tinted sunscreens and like you know exfoliators and things because like I got to keep my face looking young
Rich:
Gotcha,
Maggie:
So That is interesting to me and they are. I think I think they’re in their 50s and they’re like they’ve got like You know great following like great skin Oh and fashion too. Like they talk about fashion stuff because that’s the world that Molly Sims came from so
Rich:
Cool. It’s
Maggie:
Really interesting for me to kind of like I feel like it’s one of those podcasts where you could just listen to it in the background. But in reality, I am like listening to it while I’m driving and I’m like shoot I need to write this down because they’re giving like a recommendation for something and I’m like don’t have a way to like write stuff down like I gotta read I gotta like listen to this episode again so I can look up the thing that they just recommend it.
Rich:
Yeah.
Maggie:
Anyway, if you’re into that.
Rich:
Yeah, that’s that’s cool.
Maggie:
We’re gonna say
Rich:
Anyone who knows me knows that I keep a Sharpie close at hand and I always have a running list of things. Yeah my hand and very often like I’m wearing a hat and I’ll keep the Sharpie in like the hat. So even if I’m driving like I could just take a note if I have to
Maggie:
That’s very smart
Rich:
Little Pro tip for you
Maggie:
Pro tip. Okay?
Rich:
Yeah, we’re hats but you could tuck it in the
Maggie:
Tuck it anyway. Yeah.
Rich:
Um, that’s the first time you mentioned that podcast on this podcast, right?
Maggie:
Yes.
Rich:
So you told me about it before
Maggie:
I did
Rich:
And there was a fun fact that you told me. that maybe you could share again about how the The Two Hosts are like friends, right? Yeah outside of the yeah show but that almost didn’t
Maggie:
Oh
Rich:
Happened that way.
Maggie:
Yes, so Molly Sims was a guest on another podcast. I listened to called best friend energy, which is Joanna and Clea of the home edit and They were having a discussion. They were to ask their interviewing Molly about her podcast, which is how I heard about it. and Molly Sims was wanting to start a podcast because she also started a beauty. Skincare line, so she has a she has a skincare line and her and her best friend have always like exchanged and talked about and I’ve always been obsessed with like skincare and Beauty items. And so when Molly went to like pitch this podcast idea, there were like You know, we like your best friend is like is a no-name person like we don’t know. No one in the industry knows her no one. She’s not famous. Like we think you should do a podcast with somebody famous. And Molly was like no like you don’t understand me and my best friend. We have such a great Dynamic just do a screen test for us. And then after you do the screen test then decide and they did the screen test and they were just like the whole thing was so entertaining. They’re like, okay. Yeah. You’re right you can you should do this with your best friend and that’s how that’s how I got going.
Rich:
Sometimes you just got to go with your gut. Yeah,
Maggie:
That’s
Rich:
A cool story
Maggie:
Because it’s all about I think shows are all about chemistry too. Like you have to have a good you have to be able to have conversation like chemistry with someone in order to keep it entertaining and interesting.
Rich:
Yeah,
Maggie:
So
Rich:
How’s it feel less fake too, you know because anyone can are anyone can interview someone. On any topic but
Maggie:
You
Rich:
You know, sometimes these podcasts are there’s such a production that like, yeah. It gets in one on one hand. It’s it’s good that people could do that because then they can then kind of fake it till they make it sure but at the same time it’s without that chemistry. Yeah a little less natural.
Maggie:
Yeah for sure.
Rich:
That’s cool. Yeah, I’m not one to like comment on women’s appearances
Maggie:
As you
Rich:
As a guy
Maggie:
Like smart
Rich:
Barely even actually tore my wife. It’s kind of bad
Maggie:
Christine. You’re beautiful. Yeah.
Rich:
Yeah you are So anyway, that’s to say that that I wouldn’t know I wouldn’t have known you for that, you know Winnipeg you for that kind of thing because you don’t have that kind of like. Nothing else in your life like points to oh, I’m you know really obsessed with my image or anything like that, you know.
Maggie:
Yeah,
Rich:
So it’s cool.
Maggie:
Yeah. I think you never know myself like minimalist when it comes to like makeup like I don’t wear a ton of makeup. but I use a lot of like skincare stuff which is things that just sort of like absorb into your skin that you just people don’t usually see. So that’s a that’s a hot take for me.
Rich:
Yeah
Maggie:
For people who don’t know me.
Rich:
You heard here first
Maggie:
Here first.
Rich:
All right. Well, thanks for enlightening us
Maggie:
Anytime.
Rich:
Maybe I’ll I’m definitely not gonna listen to that podcast.
Maggie:
No, it’s not you would not find it interesting at all.
Rich:
Probably. All right. Well, we have a little piece of feedback. I don’t know it’s called it’s not really feedback. Listener male. Yeah, we got a DM. Shout out to our friend Jennifer Tabor Vander workin. Hey, John, we both know and love. She wrote us up at storied years ago pretty covid.
Maggie:
Oh, she wrote an article about you.
Rich:
She wrote us up for The Beekman Almanac
Maggie:
Cool
Rich:
Regarding our bubble tea. So we go way back and story. and then you didn’t you know or because you know everyone probably and then I also ran into her visual Ferry where she knows Louise in recently wrote a nice article for a local newspaper regarding our expansion and reopening. So just all the love.
Maggie:
Yeah. You should read her. Are you reading her?
Rich:
Here we go.
Maggie:
Okay.
Rich:
She said you guys I loved your latest thrifting episode. So so good. As a major thrifter slash treasure hunter who just acquired a gorgeous new couch from a consignment shop the furniture article you discussed was fascinating. I always buy antique wood pieces because they really don’t make things like they used to here. But I had been wary of upholstered pieces until I saw this couch and discover the joy of high-end consignment. And then she said that she’s got some young adult novels to pass along to me. So, yes, thank you. Super cool. Appreciate that. She can bring them to the store. That would be great. And she said I will tune in next week for the AI episode as a freelance writer. You know what terrifies me?
Maggie:
Hmm
Rich:
Was one of those
Maggie:
Scary faces.
Rich:
Teeth clenched emojis, which is one of my favorite emojis. Yeah. Yeah freelance writers watch out of the robots are coming for you.
Maggie:
Thanks for dming us Jen like that. That’s actually really cool. And also I need to find out where you get your high-end Consignment upholstered pieces. That’s a side note. But
Rich:
True. Are we gonna read every message that ever comes our way?
Maggie:
I think we’ll read messages that are relevant and that this this message was Incredibly spot on relevant for today. so very On point. Yeah,
Rich:
Jen, basically just provided our transitions.
Maggie:
Yeah,
Rich:
I conversations
Maggie:
Exactly.
Rich:
Freelance writers do they have to watch out? I don’t know.
Maggie:
Yeah,
Rich:
I don’t know. I was intrigued here’s the thing. I came into this thinking. I hate AI right but not because I know I just because I’m like a Crouch you old man and prefer, you know, the analog the human the originality. The yeah, all those things regarding our output into the world, right? So to have some Stupid chatbot doing the work for me. Now. I do have I do have what I would consider poor experiences.
Maggie:
Mm-hmm.
Rich:
They have stem from people’s uses people’s use of Chinese I can talk about that but I can’t and I will. But that’s where I’m coming from. That’s where I was coming from.
Maggie:
Okay.
Rich:
All right. I’ll give you a little bit of a spoiler that I’ve opened my mind a little bit based on. Not preparation for this episode where you coming from.
Maggie:
I’m coming from a place of curiosity. I find. I think initially like new things. and I think this is common for a lot of people new things are a little like change or new things are a little bit like Scary is kind of a strong word, but just like unknowns. I don’t really Vibe with. A lot and so until something becomes a little bit more familiar to me. I tend to avoid it. And
Rich:
Maybe that’s my problem.
Maggie:
Yeah, and and I really I I started learning about chat GPT. Several months ago and I follow it’s if I actually learned about it from some real estate accounts. I follow the broke agent on Instagram and I follow bam on Instagram. and they are they they also collaborate a lot with Chris Smith who’s like really into content creation and technology and they offered they call they collaborated and awful bam and Christmas collaborated and offered a Seminar about chat GPT and it was a paid seminar. So I don’t remember what how much I paid for it, but it was like I got like a code like a promo code. and you know, they it was a live a live stream training and it was basically like The nuts and bolts everything you need to know about chat GPT in within the context of real estate. So it was like very relevant to me and it was very Niche specific. So I felt that it was worth. spending the I think it was like 60 bucks or something like that on the webinar and you could it was like lives you could like. Ask questions or whatever. and that is where it wasn’t until I was on that live webinar that I actually signed up for the open AI chat GPT account.
Rich:
Yeah,
Maggie:
Because like I didn’t know anything about it and like when something’s not known to me. I avoid it so until it became more familiar to me and I learned a little bit it was less. I had like less, you know. reticence about it
Rich:
What’s Bam by the way?
Maggie:
Ah, it’s like a meat like a look pull up Instagram real quick. I’m not sure what my phone is is
Rich:
Filming us
Maggie:
Filming us. It’s a real estate account. It’s like kind of like
Rich:
Comment. Yeah
Maggie:
Bam. Is it like media bam Media or bam agents or something like that? But it’s a real estate account where they they don’t like. video real estate videos They’re kind of goofy.
Rich:
I don’t know
Maggie:
Just do like bam agents or bam real estate. I only know bam.
Rich:
That’s the worst.
Maggie:
I know especially because like if you don’t follow them like they’re not gonna show up on your account. Anyways, they they are they’re always putting out like what like reals of like funny scenarios within real estate and like I think they’re Howard Hanna agents, but they are they like make fun of like it’s like nothing’s off topic. They make fun of everybody including themselves.
Rich:
Got it.
Maggie:
So,
Rich:
Okay cool. Well couldn’t find it. But
Maggie:
That’s okay. That’s
Rich:
Fine. Sure. We could send it to me later. Yeah. Okay, cool. That makes sense. And when did you say that was?
Maggie:
Oh really?
Rich:
That’s
Maggie:
Your months ago Springtime
Rich:
Springtime February
Maggie:
Like March probably like Mark April 2023,
Rich:
March April, okay, which is probably about when we started talking about it and you started to I think one time you sent us like a Blog no, like a description of an episode that Jazzy PT had written up or maybe it was of our podcast. I’m not sure
Maggie:
It was it was an episode description.
Rich:
Yeah,
Maggie:
That was later this summer.
Rich:
Yeah.
Maggie:
You know, actually I think that webinar not that even matters. I think it was actually in like February because I was using chat GPT. to help me not right content for our house coffee website, but help me troubleshoot some WordPress issues. I was having and that was before we launched.
Rich:
That’s right.
Maggie:
So
Rich:
That was early February.
Maggie:
Yeah.
Rich:
Okay. Sure, man, you’re early adopter here, you know those you know,
Maggie:
Yeah, I don’t want to come but I’m like I’m I was like early but like I’m I don’t use it’s not something I’m taking advantage of right now. Yeah when I could be
Rich:
So that’s okay. All right, so so let’s
Maggie:
With your experience.
Rich:
Well, all right. My experience is limited. It’s simply the experience I have had primarily has been in my in my opinion negative. And what I mean by that is every time I’ve run across something AI generated. It’s been it’s been it’s missed the mark for me. And that is probably my biggest point of contention with this.
Maggie:
Do you have examples
Rich:
Thing? I do so take for instance. All of the AI art? And I’m not saying even like it affected me personally. I’m just saying all of my experiences with AI generation. Generative intelligence. It’s been I just I’m just shaking my head at it. Like it’s it’s stupid. Basically. Okay, so example number one and I didn’t even dig into this this side of it, but this is just my anecdotal experience from living on the internet right any AI image you see Is messed up in some way right now. I think this is pretty common knowledge. But if you know it AI is very bad at like it’s good at faces bad extremities. You know what I’m talking about how you extra fingers missing fingers actually legs joins that just are not in the right angle like things that don’t come together and in in real ways and sometimes you have to pretty good eye to like catch those things, but Now maybe that’s a particular app.
Maggie:
Yeah,
Rich:
That was out there at that time or that generated that image and there’s probably different levels of different levels of success with various ones so that summer better than others at that sort of work, but typically what is presented on the Internet is is not it leaves a little bit to be desired. Yeah, so that’s that’s the first example the second example, I’d have would be just the way that People use it to write copy. To write text and this is where I think I had a little bit of a personal. Letdown on this, okay. But often I think you can kind of tell when something is written by AI versus when it was gonna be written by a person even if it’s presented. in a way that gives zero credit to AI as the origin
Maggie:
Interesting
Rich:
Of that thing, so my personal example is with my And let me let me put a caveat out there. This is not a this is I’m not this is not against. Anyone anyone okay, or this person or the work that anyone is doing? All right. I recognize this is the way work is being done in this world at this time, but it’s not what I this is a little bit conversation. Yeah. So but okay in the interesting on filtered and and give me a little more context. We as you know, if you’ve been listening to this podcast, you know that I had a social media manager. I mean technically still have Technically still have but in the recent round of layoffs. My social media manager also did not make the cut
Maggie:
And
Rich:
So I decided that. October would be the last month that I’d be working with. The social media person we hired for a number of reasons. It’s not because They use AI okay at all, right, like again, that is something that probably anyone any social media manager who’s doing good work would be doing because the all the good reasons to use.
Maggie:
Yeah,
Rich:
Something like child GPT, which we can get into. But for me for my tastes for my liking and for my purposes. I was provided content. for social media posts That was AI generated. That I didn’t. I didn’t know was going to be a generated. Now, I don’t think that’s problematic on their part. Like I’m not trying to lay any blame here. I don’t think anyone did anyone did anything wrong here. It’s just that like it’s not what I expected. And so I was put off by it. So when the Copy would come out for these posts. It was so un I don’t even have to feel bad saying this because at first I thought I was like Judging the way my social media person
Maggie:
Was
Rich:
Was writing was writing and that they were just a bad writer. But ultimately I think now I could be misunderstanding. Maybe it is their stuff and they’re they’re just a bad writer. but I actually don’t think it’s that I actually think they were using something like Chad GPT if not Chad CBT and that the stuff it was producing was just so Unnatural just not the way anyone would speak so off. I don’t know if it’s off brand. I think it I mean, yes, I think it was off brand but also like just it was just so over the top. That it didn’t resonate in most cases with people and so much so that it actually was this resonant if that’s even a word. dissonant and I got so much feedback. As these posts were coming out on how the captions were. Just not doing it. And that was pretty disappointing. To be spending this money. for this situation
Maggie:
Because the images and videos were great.
Rich:
Oh, yeah, right exactly the real
Maggie:
Those were not AI generated.
Rich:
No that yeah, that’s that’s straight up her work. The reals were good. The music was like Not my choice per se but it was more like this is how you do reels you do trending audio. You do all this stuff you tie all together and and that’s fine because I had other purposes and having and hiring a social media person. I wanted to reach new audiences. I wanted to have engaging content and things like that. So There was good stuff about it. That’s why I like, you know, we left on good terms because I was like, I like working with you. You know the constantly the things look beautiful, you know, the work is solid and it’s not even like that. I can’t handle Chad gbt right, it’s not you it’s not only that was just like a whole bunch of different things not quite hitting the mark for me for the price for the timing. Of things so it’s more like we needed to jumpstart on Army social media and marketing and that gave it to us, but you know, maybe we would have gone longer. I don’t know maybe not either way but I had to make that call but a big part of it was like this this dissonance with what was being said. Because if you know storied in our social media and me and the way I talk and like how we like to connect things to bigger picture. this stuff was just like fluff and way too many adjectives and like trying to be creative but really just not really saying anything
Maggie:
At
Rich:
The same time. and so I can say a lot about that.
Maggie:
Maybe I didn’t really like match the it didn’t really reflect the like The Vibes of story not to be like yeah using Vibes so much but like You know. The way it’s it’s not like nobody is is ever going to write the way Rich rights? You know what? I mean like so it’s not like you were expecting your social media person to write in your voice you I think you are maybe
Rich:
Kind of was though.
Maggie:
That’s a lot to expect from someone. That’s
Rich:
That’s see. This is where I don’t this is a this is the other conversation. This is a this is this is another conversation which is maybe like, As I really am not trying to hold anything against this person. Yeah,
Maggie:
You know, yeah, I think that’s clear and
Rich:
So I don’t want and I said, you know
Maggie:
And you know a decision like I think it’s different like you this wasn’t a anything personal.
Rich:
Yeah,
Maggie:
And I think that’s that that’s exactly you made a business decision. And that’s fine. Like you have to do you have to make this we all have to make decisions that will affect our business one way or the other. Yeah, and you made a business decision period I think you don’t need to like you justify it.
Rich:
Yeah, totally so right I had to make that call and I think that I’m just I hesitate to say things because like I need to provide more feedback to her kind of thing before I like critique it
Maggie:
Sure
Rich:
Publicly or critique it maybe at all, you know, and as because these are Critiques I want to I want to level per se I’m trying to mostly I’m trying to understand the whole the whole situation. But I do ultimately think that a social media person. Someone who’s gonna take on your brand and represent it should be. They really should be trying to understand your voice.
Maggie:
Yes, I I agree. I feel like that’s that’s a good expectation to have I just think it’s unrealistic to have them. like I think I think it’s a social media person should absolutely reflect your culture and your language and like things that like your values but I don’t I do think it’s kind of unrealistic to expect them that person to say and write things the way you would because that’s Like you that’s your voice.
Rich:
Okay, there’s some layers to this so I don’t know that’s worth getting into right now because this is not the AI
Maggie:
Totally just like it’s not I and I’m not I’m not trying to derail with conversation. I’m just
Rich:
I’m just gonna I’m gonna suggest to you that I’m going to suggest you that that’s actually the work of a good marketer. Of someone that you’re hiring to do the work. Of marketing. Now. This may not be the person I hired. I hired a social media content creator right social media manager if you will and that may not be the same as someone that you pay a lot a lot of money. to a firm or some you know, story brand certified guide or whatever where they’re literally going to
Maggie:
On
Rich:
There. They’re gonna do everything now. I literally listen to one of the two one of the podcasts I listed yesterday literally was interviewing someone who is in that role story brand certified guy and they Or describing it how they were using chat GPT to do some work for a client. But what they said what they basically described was the process of taking the stuff from Child CBT and reworking it into the voice of their client with whom they’ve been working for years and they know their voice and they know what they would say and they know words they would use and not use and maybe that makes the point right there. Yeah, I think years of experience in marketing one and years of experience with a particular client, you know and figuring out that vocabulary and figuring out all those things I would meet with with my person once a month, you know, so like yeah, there was just like there’s a lot of reasons why I didn’t get that result, but I do think that that’s What someone in the marketing feels should be aiming to do? And I think I’ll just leave that at that for now. but that’s all to say. When I when I learned these were AI generated captions. I was like, oh, okay. Not what I expected. there had been no mention of that upfront which again there didn’t have to be per se but I just Never did. I never expected that I never thought about it that way like that’s what I would be Reckoning with.
Maggie:
Mmm.
Rich:
So it was an interesting learning experience. I otherwise wouldn’t have so much to say
Maggie:
And you wouldn’t have known to ask like do you use AI?
Rich:
Yeah, right
Maggie:
Kind of one of those I did
Rich:
The way it came up was that I did have to talk to her about the captions. Because I had to figure out how can we like adjust it? You know, we lose some adjectives or whatever and what she what the other thing the other side of this is another reason you might use chat gbt in this kind of instance is on on Instagram in particular maybe Facebook as well the whole algorithm thing, right? Which algorithm is a word that I had to also dig into learn because that’s AI related and people almost use algorithm and AI synonymously so we can we can chat about that. But I had to one of the things she enlightened me with is. Hashtags apparently don’t matter anymore. And you know, there’s there’s always different rules. Right anyone who’s trying to figure out the freaking algorithm.
Maggie:
Yeah
Rich:
Hack that thing is like there’s always some new rule to like be aware of or whatever. This is why small business owners feel like they can’t they can’t catch onto this stuff or catch up to it. It’s just running so far ahead. And we’re just trying to freaking pay the bills are here, you know. anyway, so one of the things with Social media post these days is the the algorithm goes for keywords.
Maggie:
Yeah,
Rich:
Okay. so so now I’m being told I’m using that TPT to optimize these captions. Yes to optimize the copy for the captions for keywords related to the kind of stuff you want to Be targeting. and so now I’m stuck because I want to edit this caption, but I don’t know which keywords I got to keep in there and which words are just fluff that I can get rid of. You know because that’s all I
Maggie:
Think. Slurpee
Rich:
I don’t know
Maggie:
And whatever
Rich:
You saw I don’t remember that.
Maggie:
Yeah.
Rich:
But like okay,
Maggie:
They’re slurp or something.
Rich:
Let me give you another example, and then maybe you can take the floor. An iced coffee post.
Maggie:
Okay,
Rich:
Except that it’s an iced latte. And an iced coffee and an iced latte in the coffee world are very different things completely different things now and iced latte is technically a nice coffee. A nice coffee is not a nice latte unless it is a nice latte. Okay, and a nice latte in the coffee World, especially coffee world is a really particular thing. It’s made with espresso. It’s got milk. There’s a lot to say about a nice iced latte. There’s a lot to say about a nice cold brew. or iced coffee There’s Nuance these things. Yeah,
Maggie:
It’s like but
Rich:
When you’re just trying to key into this concept of an iced coffee, how do you write that in a way that doesn’t sound repetitive redundant and is also accurate. To what you’re talking
Maggie:
Right?
Rich:
Because if if you just highlight the word iced coffee, you might get your real or your post put in front of some new people. Who are Into coffee right? But if you have that in front of people who know you who know your industry who know your Niche and then you’re speaking. You in ways that are inaccurate about that product. Well now you’ve lost credibility. with in your followers Oh, you’ve lost credibility with people who know what they’re talking about. So now if you’re trying to reach a target market of specific people who like specialty coffee who know the fine-tuning that goes into specialty coffee and you’re talking broadly or generally or you’re describing an iced. Coffee as a Latte when it’s not right or vice versa or whatever if you if you’re not being accurate enough, but you’re trying to Target people who are looking for coffee made with precision. Well, those people are going to avoid you because now you just look like any random coffee shop. So it really is a bigger issue when you get into this kind of stuff and when you’re working with someone who doesn’t know your industry, which was the other thing. And also doesn’t have the time to learn it or dig into it or doesn’t have that exposure. You’re never gonna get there.
Maggie:
Hmm.
Rich:
And so that was the kind of thing. I was wrestling with. Yeah GPT. Just did me dirty dude. That’s all I gotta say.
Maggie:
Interesting. Yeah, I I’m I’m digesting everything you just said because it I think yeah, finally understood a little bit of a of a as a whole thing. It’s a whole thing and it’s like yeah. Okay, I get it. I get it rich.
Rich:
I don’t think it is hard to understand but I think there’s a There’s that’s why I said there’s layers to it that you kind of do have to see
Maggie:
I too before you understand like a credibility thing. Yeah you
Rich:
Yeah. Yeah,
Maggie:
You want all you don’t want to be posting? Iced lattes and have them be captioned as iced coffee because it feels like it’s not it’s taking away from your credibility because you don’t know the difference in your posts.
Rich:
That’s an example. Yeah. Yeah, you’re summarizing that well, yeah. That’s an example. So that was kind of my negative experience with child GPT. Every time I’ve seen something written by AI it feels fake. It feels overdone and it feels like there’s no one behind this with intention who cares and that’s literally. my top value Is like a human being put all their heart and soul into this thing? And so I’m here to support that and that’s the kind of thing. I you know, my idealized self would presents in terms of storied. With everything we do. all the Precision All of The Branding and just everything we try to put in I’m not saying we hit the mark right or I’m not saying we can overcome the limitations. We have to get there all the time. But that’s like my value system.
Maggie:
Yeah, and
Rich:
So for me it but chat gbt is not share my values and and some of the users of chat GPT. Also don’t share my values. Yeah,
Maggie:
And
Rich:
I have some other examples on that front, but that might be that might be for another time. Or later on or part two
Maggie:
Chat GPT AI is tricky.
Rich:
Yeah. Now it’s we’re saying Jazz GPT and I do want to say there’s a lot more to AI.
Maggie:
Yeah, okay, just like a tiny little
Rich:
It’s one tool.
Maggie:
Yeah,
Rich:
That is an example of What I would call generative AI I’m kind of interested. I’m fascinated by this topic. I’m actually interested in this topic so
Maggie:
I can that’s a great segue because yeah, I follow a AI social media. I would call her an expert her name is Maya nickel m y a and I C H O L on Instagram and she does a lot of digital courses and and she does branding and helps people who create digital courses to like get them out there and she posts really informational Carousel slides and reels about the algorithm and Chachi BT and AI in general she does these really interesting experiments where she’ll post the exact same video content, but in different ways social do like one video with like all the captions on the screen and it’s like one one video of her and then she’ll do the exact same video with like different clips and like sprinkling the video the the words in throughout the video and then in another post she will Show the results of like what video performed better? And it’s like the exact same content in both videos, but just at different speeds and a different cadences with the captions and stuff. It’s really really interesting. So she’ll post them at the exact same time. So it’s not like one is one performed better at a different time. Like she’ll just and they’re there in her feet. You can watch them both and look at them. She doesn’t really archive her content that I know of. And I just I I want to shout her out because she’s been she puts all this stuff out there for free and is is helping people like enhance their own Brands and stuff. and what I realized is like 99% of people like won’t actually do the things that are out there like Gary V. Does this too like he puts so much content out there and so much advice and like 99% of people like don’t actually follow through on the advice. because so anyway, one of the posts that my nickel had on her Instagram, which was a carousel that talked about like her like her top AI tools and one of and she like kind of did a brief description of what each tool was. So chat GPT. She categorized as a personal assistant so you can type a prompt into chat GPT and say like it’s kind of like a search engine. It’s more than a search engine but like extract data from the entire web and gives you an answer. So like when I was building the house coffee podcast website with my nephew. Who’s 15 we would go into Chachi Petit and be like we were trying to troubleshoot a WordPress issue that we were having on behind the scenes and he just went in and was like typed in like what’s the what’s this, you know Plug-In or what? Can I use to fix this problem within WordPress and within five seconds, we had an answer and we were able to fix it. So like that is a way that chat GPT can be used in in a really like powerful way that like I don’t have the patience for it to like Google or YouTube the answer when we were just we were given the answer and like five seconds.
Rich:
Yeah, that’s an interesting use case. I
Maggie:
Yeah
Rich:
People probably wouldn’t think of it as like a search. Well, I don’t know how many people are thinking of it as a search engine versus a you know,
Maggie:
Captain generator.
Rich:
Yeah, something like that.
Maggie:
Hmm
Rich:
Content generator. Sure.
Maggie:
There’s another it’s worth noting though not to cut you off sure.
Rich:
That that’s another thing that’s another knock against AI though, which is the accuracy of information. You have to fact check when you search stuff on AI because it is known for putting out is known for declaring false things just as true statements. So yeah,
Maggie:
Because if you’re acting data from websites who are proclaiming things as true,
Rich:
Yeah.
Maggie:
So
Rich:
Sometimes it’ll just put out it’ll just say a statement. That’s that categorically false. so you just have to you have to be a critical thinker yes,
Maggie:
Like and
Rich:
While using
Maggie:
Like anything you read on the internet sure anything you read on the Internet or on on social media you have to Take with a
Rich:
Grains. Yeah, I’m just
Maggie:
For
Rich:
Those attempting to use it as a search.
Maggie:
Sure. Okay, so that’s good. It’s a good caveat There’s another platform that she recommended called repurpose.io. And this is a tool I have not used personally, but it’s something that I would if I was pushing content out to multiple platforms, then I would probably do this but I think what it does is like you put content into it and like it helps you like spit out content for like protect Hawk versus Instagram versus Twitter versus YouTube and kind of helps you make the content work for the algorithms of that specific platform. There’s one called copywriting which I’m I wonder if Jen our friend Jen would know about it’s copy.ai and there’s another one jasper.ai. She has one for market research called pull the people. That seems interesting SEO support. That’s something that I could definitely use. She recommends semrush sem, are you actually our ush or Surfer? SEO? and writing assistant, which I think I never thought of this tool as AI but grammarly I’ve seen ads for this all over the place and I and like and all sorts of things where like you’re you like write your essay within grammarly and then Grammarly can help you eliminate adjectives or can help you change the tone of your your what you’re writing. So like for example, if you were about to send or reply to like an email and you you wanted to be direct and maybe you sounded a little snarky grammarly can help you like. Edit your email so that you’re response sounds more professional and not as snarky as you initially intended it to come out as
Rich:
That’s handy. I have used gram. Really?
Maggie:
Yeah,
Rich:
They’re not in a while. Yeah, I had plugged into my email for a while.
Maggie:
Yeah. So those are my examples. I have used Chad GPT in my real estate business. When I am listing a house, and I need to come up with a description for the property. I’ve used chat GPT. I’ve put in some keywords. And I’ve said please generate a description for this property. And what I personally do is once the description is, you know comes out I go through and I like Piecemeal it together and change words to make it sound more true to my voice and make it more compliant to what the local descriptions like. We you know, as you know part of New York State we have to be compliant. We can’t, you know certain protected classes. We can’t like include and Because we have to be like equal and fair for all so. Yeah.
Rich:
It’s cool.
Maggie:
Yeah,
Rich:
That’s just sounds like some handy tools there. And I think that’s a good point to make on the positive side of AI in general. Yeah, is it does a lot more
Maggie:
Right
Rich:
Than anyone would realize like and another thing that that is worth realizing is like so we’re already using and so many ways that we don’t even think about our AI like Google Maps. Any any GPS situation that is on our phones these days is based on algorithms and things like that.
Maggie:
Amazon
Rich:
Yeah, right shopping experiences advertisers. And and obviously we’re all on Instagram. Well, a lot of us are most of us are on Instagram or Facebook and and it’s all it’s kind of baked in in ways that we wouldn’t we wouldn’t know so I think it’s fascinating to Just dig into here. I’m a little less cynical about it, you know after after kind of looking into it for this episode. I don’t know if you’d be up for about actually like to continue talking about it.
Maggie:
Yeah,
Rich:
Because today we got into some specific things. I think it’s cool to maybe and and there’s probably a lot of different ways to get specific as we talk about it. So I wouldn’t expect us not to do that again in the future if you know we get to talk about it next time but It’s it’s also fascinating to take a step back and kind of look big picture at it. And I don’t think we got as much time as I would like. So I’d like to if you’re cool. It’s probably a good rap Point here. We can kind of summarize our takeaways after this, but I think next time if we could talk more maybe like I there might be more research you want to do before then, but Some of the podcasts I listened to in preparation today were I can send them to you even
Maggie:
Yes. I’m
Rich:
Doing we’re like a little bit more understanding artificial intelligence understanding. Uh, the whole kind of bigger picture of this and how chat GPT Works something like that or other ways to use it in marketing. I think we covered a bit of that today, I think. You know just to jump to the conclusion on this episode. Maybe you have some you. Yeah your own thoughts. I’m sure but even the things you were sharing the things I’m sharing there are I think helpful uses. Pertaining to marketing and content creation and putting ourselves out there which as we’re building businesses is For Better or Worse like such a key component to two building a business is getting the word out there and there was a day and age when the business owner. Could put that in the hands of someone else because they kind of had to but these days it’s like there’s so many options. To bring it under, you know bringing in house if you want. but you gotta kind of be willing to learn that process so I think AI stands to be helpful in Saving Time and helping you start the creative process maybe where you might otherwise struggle in that area. That is a lot of what I heard people say about GPT chat GPT when There’s a how they use it why they use it? You know it was it was to get the ball rolling not to be completely relied on. Because they had to kind of ironically still incorporate their human touch to make it work, but it was a great starting point for a lot of people and I think we could talk more about that whole process next time. Even you were saying. Yeah at the very end you use it for your real estate you generate this thing, but then you kind of Find tooth calm. Through it and make it work. I think that’s the key principle here and the stuff. I was listening to that was kind of across the board like the takeaway was there’s there’s human aversion to this.
Maggie:
Mm-hmm
Rich:
For different reasons and ultimately like the key to this successful coaches. This is the chaos with AI is maintaining human control / like the human element to the final product Of whatever. Your AI is generating.
Maggie:
Yeah,
Rich:
So I love to touch more on that next time and that’s kind of my my takeaway there are positive use cases and maintaining that human touch is kind of the the key component
Maggie:
Got it. Got it.
Rich:
What do you have to say for yourself?
Maggie:
No, I was just taking notes. And I think I agree with those points I had. I’ll I’ll contribute my own thoughts. for next time
Rich:
Cool So yeah, I want to keep talking about this because there’s there’s a lot to it and
Maggie:
And I think our listeners
Rich:
Just give us
Maggie:
Their experience if they have positive or negatives. Yeah, I’d love to you can slide into our DMS House Coffee podcast or email us at House Coffee podcast at gmail.com and Send us your unfiltered thoughts about AI
Rich:
Yeah or experiences. Yeah, we should maybe say that the deadline for feedback because we record on Mondays.
Maggie:
We record on Tuesdays.
Rich:
We record on Tuesdays.
Maggie:
So the deadline is much
Rich:
I say the deadline is Sunday night.
Maggie:
Okay,
Rich:
Just in case we do record on Monday,
Maggie:
Okay?
Rich:
But you’re right. We’re never gonna record on Monday.
Maggie:
We’re
Rich:
On Tuesdays
Maggie:
Yeah, Tuesday, but
Rich:
You hear this on Friday.
Maggie:
Hmm
Rich:
Or Saturday or Sunday. So you got to get the feedback. Yeah on the weekend
Maggie:
Sure and
Rich:
Then we can incorporate it into our next recording. Yes, which will probably be Tuesday.
Maggie:
Yeah
Rich:
This yeah. Okay. Well
Maggie:
Good.
Rich:
All right. Shout out to the robots.
Maggie:
Check it like later. Bye later. you