We get into it with a story from Maggie who recently threatened a client. Had she not known the value of her services and had a strong sense of her brand cornerstones, its possible she never would have gotten paid. She shares the steps she took last year to figure out exactly what her brand’s core values were. We find her mission statement straight from her website. Rich points out a the key language he uses in Storied Coffee’s mission statement and why it was so important to him. He also explains they key difference between Mission Statement and Positioning Statement and why its imperative to have both.Send us your feedback to housecoffeepodcast@gmail(.)comSpecial thanks as always to TJ McMaster for mixing and producing this episode!
Transcript
Intro:
Hey, you’re drinking house coffee – unfiltered conversations brewed at the intersection of real estate life and coffee shop service. We’re Maggie and Rich – local business owners and friends sharing stories and welcoming you to pull up a chair with us. The door’s always open. Let us pour you a cup.
Maggie:
Through your role did very wrong.
Rich:
Good. Okay, welcome the House Coffee podcast. Welcome back to episode 27 I love the even counting because I really don’t pay attention to the things like that. But someone’s got it.
Maggie:
Yeah, it’s it’s exciting for me to see the numbers increase.
Rich:
That’s true. I mean, it’s feels like just seven.
Maggie:
Episodes that way 27 really? Yeah, this is episode 27.
Rich:
Gosh
Maggie:
I know
Rich:
On a weekly basis, we’re doing this. Yes, then we just have episode 20.
Maggie:
Yeah,
Rich:
That was seven weeks ago.
Maggie:
Yeah,
Rich:
That’s like two months.
Maggie:
I know man.
Rich:
What the heck what is time? What goes on? Well, yeah. Anyway, that’s our that’s my philosophical
Maggie:
Reasoning for the day. Um, do you want to start or do you want me to start?
Rich:
We can just tell them what we’re gonna tell them what we’re listening to or what
Maggie:
Our episodes about.
Rich:
Well, no, it’s on we’re gonna we’re listening to but
Maggie:
Okay.
Rich:
Yeah. Well, yeah, what do you listening to whatever?
Maggie:
Yes, so I actually wanted to last episode I talked about how I was listening to a bunch of podcasts about adolescence and puberty and all these things because I have a kid now and I regret neglected to say what podcasts I was listening to so I want to just throw those throwback real quick podcast. I’ve been listening to it’s literally called the puberty podcast.
Rich:
Wow.
Maggie:
Hi, Vanessa Carl Bennett and Dr. Karen Anderson. It’s amazing. It’s all about like how to handle your kid when they’re going through puberty. And the second podcast I’ve been listening to is called raising good humans and it’s by Dr. Eliza and she talks about development in multiple stages. And the most recent discovery I found is called tilt Parenting by Debbie Reber and on this specific podcast. I learned about a book that I have been listening to. So bring it at Full Circle
Rich:
Nice.
Maggie:
Yeah, and that book
Rich:
You started listening to the book because of the podcast. I
Maggie:
Started listening to this book because of this podcast and the book is called. gifted and distractible by Julie skolnick and Julie skolnick is a expert in 2E kids and two e stands for twice exceptional means they have like like a neural neurological. Issue, or I shouldn’t call it an issue. It’s like basically they’re like a neurological they’re wired differently and they’re gifted. so some of the conditions can include ADD ADHD. Dyslexia dysgraphia dyscalculia, which is I never knew what that was. It was like a numbers autism auditory processing disorder and sensory processing disorder differences. and and it these kids are also gifted and they excel in like tons of different subjects. So I found this book to be really interesting and I’m like taking notes and if you have a kid in your life who you think could be to e then you should definitely read this book.
Rich:
Okay, I’ll keep that in mind for when I have a kid in my life. Is
Maggie:
That age? Yeah,
Rich:
Twice exceptional.
Maggie:
Yep.
Rich:
Cool, cool.
Maggie:
You learn something new. I had no idea what that term was. I had no.
Rich:
Need to make it up.
Maggie:
No. No, it’s it’s not something that she coined. It’s very widely known term in the educational sphere and I learned about it on the Tilt parenting podcast. And now I’m learning all about. kids who are gifted and distractible
Rich:
Right on do you identify with that? I
Maggie:
Definitely identify with that. I don’t know if I’m if I was a two-week kid, but I definitely was a distractible kid. And I was a creative kid for sure. I was diagnosed with ADHD in my 20s. And I probably I definitely could have benefited from a lot of services that are offered for kids. Now who have Like processing and executive functioning disorders because that’s ADHD is an executive functioning Disorder. So yeah,
Rich:
Gotcha.
Maggie:
What have you been listening to
Rich:
I have been listening to the entire back catalog of Dateline? Still starting from like when they launched the podcast
Maggie:
In
Rich:
2018. So I just scroll down all the way down to the bottom of the list right on and I’m just playing straight through
Maggie:
Cool. What if like is it? All right Dateline is Dateline like murder specific Motors is like
Rich:
Yeah, actually trying pretty much every episode has been a murder situation. Or I don’t think it’s all I don’t think it’s strictly murder. It just tends to be And then but sometimes it’s just like working on a puzzle. And yeah, the story behind solving it. What the podcast is is literally the audio from the TV. Oh episode that it was for that one cool. So you could probably find like the YouTube video for a lot of these although I did look for one of them that I was listening to recently I the video wasn’t available anymore. So I think maybe timed out or some licensing issue, but so they’ll often say like and here you can see so like the weather now you shouldn’t be watching something but it totally works as an audio
Maggie:
You can use your imagination.
Rich:
Yeah. Yeah. Yes, that works. And I just like I said, I’m doing a lot of different things that could just put mindless. stuff on in the background
Maggie:
That sounds like a laundry folding podcast.
Rich:
Yeah, sure like I haven’t folded laundry to it, but I’ve you know,
Maggie:
Yeah.
Rich:
But those are sharp knives and hot things. Yeah,
Maggie:
Well. I like to listen to like I mostly listen to nonfiction stuff. like educational things and so what I’m listening I take notes, but if I’m listening to something fictional or like Like something I don’t need to take notes, then I’ll do like a Mindless task along with it.
Rich:
Cool Yeah, I mean, that’s pretty that’s typical for. And I guess people
Maggie:
Listening. Okay. What type of show do you think our podcast is do you think ours is a take notes or remind us
Rich:
True Crime for sure. No, okay. I don’t think we have a taken on this podcast. We better not
Maggie:
A what
Rich:
Take notes podcast. I don’t think we do. Absolutely not. If you’re holding a pen right now, put it down.
Maggie:
Yes, seriously.
Rich:
If you if you are within the sound of my voice put the penthouse we specifically said at the beginning this thing that we did not want the kind of podcast
Maggie:
You
Rich:
Hit like feel to get to take notes. Remember when we’re like brainstorming our mission statements and and like our vision and everything was like this is not gonna be a guru thing.
Maggie:
No,
Rich:
This is like a what not to do. I guess taking notes on that. But usually that’s just mental notes or adequate for what not to do.
Maggie:
Yeah,
Rich:
I don’t know. Yeah, so that’s that’s me lately speaking admissions that you
Maggie:
Have mission statements. I know what a transition
Rich:
We thought we would talk about those.
Maggie:
Yeah.
Rich:
And hopefully we’ll have fun doing that. I think I know why you thought of this topic because this was your idea. and I think because I was listening back to the episode from last week. Yeah, and in that there was a point in the middle of the episode where you kind of like. this the context of the conversation had you kind of Telling encouraging me with something and like talk but it I think I’m guessing here. I’m saying that I think that you something in what I was saying or what you were doing that moment hitting me to like my values or whatever. It was made you think of the fact that we had Mission or like, how
Maggie:
About Ai and your life easier more difficult.
Rich:
Yeah.
Maggie:
And I was talking about a human connection.
Rich:
Yeah.
Maggie:
Is that
Rich:
You I think so, I think so. So I’m suggesting I could be off base here. I’m suggesting that that fact that we had that conversation spurred the idea of mission statements for you
Maggie:
Interested.
Rich:
All right, subconsciously
Maggie:
Maybe Possibly.
Rich:
No, okay,
Maggie:
Maybe has something to do with it. So
Rich:
It did trigger this idea. What made you think of emissions?
Maggie:
I just thought it would be it would be something that. I want like I actually thought it was your idea. I’m not saying I’m not just trying to be like difficult. I’m like, I really thought it was your idea. But maybe it was you just on our list. I did text it to you.
Rich:
Yeah, so I’m just saying something brought it to mind. Yeah, so very recently and I then I was listening that I
Maggie:
Think also because my brand is shifting a little bit.
Rich:
Okay. Here’s practice
Maggie:
So much thinking about I was actually thinking about like, okay what? What is my business? What am I doing? How do how do I identify who’s my Target customer? And I was going like in order to prep for this conversation. I was actually going through some notes. Called brand cornerstones, which is an exercise. I did last year. With my friend Jess shout out to Jess. Who? was helping me like figure out like I guess it’s kind of like a mission but but a brand Cornerstone is was her way of Like doing that. Subject. Yeah,
Rich:
I don’t know arriving at that. Yeah.
Maggie:
Values
Rich:
Sure
Maggie:
And I’ve done exercises like that before. But they’ve all been like courses. I’ve downloaded from the internet and never finished
Rich:
Love this. Have a cool collection. Yeah,
Maggie:
And shout out to like ADHD.
Rich:
Well, I don’t have that.
Maggie:
Well that for me, I’ve just been like I don’t have like if I don’t have accountability, I won’t finish something. It just actually was the first person I was able to finally execute on figuring out what my values were as a as a brand by doing this brand Cornerstone because just was holding me accountable. So
Rich:
Right just
Maggie:
A word to our listener out there if there’s something you’re struggling with. I highly recommend finding a friend or finding a trusted person who can like keep you accountable to do it because it was a simple as that and I now I’m reading everything. I’m like, oh, yeah. It’s funny. I don’t revisit this on a daily basis, but it’s something that because maybe it’s like a subconscious thing that I because I did this exercise. I’m able to stick to my core values. And say no like I’ve had to say no this past week too a paying client.
Rich:
Yeah.
Maggie:
So that was new and difficult for me.
Rich:
Got it. You
Maggie:
Didn’t align with my brand
Rich:
Sure. Is there a story there?
Maggie:
Yeah, I mean, I don’t mind sharing the story it was. my widest audience for customers is other Realtors. If they are listing a house for sale, and they need it staged I’m usually contacted by the listing agent. and I’m paid by that agent or I’ll send a quote and the homeowner will pay me and the arrangement and in my in my What do I call it in my quote? for the job In the print, it’s not fine print. It’s pretty clear print says that. Staging the payment is due prior to staging. So I’m not I don’t like if you want me to Stage your house. You have to pay me now. That’ll stage it. and so long story short, I made an exception to my rule which I will never do again and I staged a property in good faith that This person would pay me. and a couple like day goes by. I remind them. Week goes by I remind them two weeks ago why I remind them finally I said listen and they kept like saying, oh my assistant will send a check with my assistant. I then said do you want to send me the contact info of your assistant? I’ll contact your assistant. Nothing nothing and then finally sent. A threatening text which I didn’t want to do. It’s not really something that’s like part of who I am,
Rich:
But I was around Cornerstone
Maggie:
And no. but basically I said and I actually sent like the praying hands Emoji because I was trying to be like not. I was trying to come across as like listen, I’m humbly asking you but what I said in my message was very clear, which is I said so and so my friend with the praying hands Emoji I said If you do not pay me by the end of today. I’m coming to the house this weekend and I’m removing all of that my furniture and MD staging the house. And wouldn’t you know it the venmo payment came in less than an hour. Wow. So it was just as easy as that and to piggyback on that I have like three houses that I’m staging in the middle of And I’m also adjusting to life with. Pubescent kid at home and school pickups and like just adjusting to trying to meet this kid’s needs. and getting requests for staging and I walk through the property in good faith took pictures. And it was the same agent that took three weeks to pay me. And they wanted me to Stage the property and the the main thing was the house wasn’t there’s people who still lived in this house. and I will stage a house if there’s Furniture there. like the people don’t live there anymore, but their Furniture is still there, but I don’t Stage a property when somebody is still living there because it risks damage to my furniture and my inventory and this property still had several people living there. and my I had to just say no. I’m like and I said, I’m sorry like I would I appreciate the opportunity to do business with you again, but number one I don’t have enough inventory right now because I have Four other like literally four other houses with Furniture. I’ve already allocated for I said and somebody somebody’s living in the home. So I can’t I can’t stage this home with people living there and risk damage. to my stuff and this agent was like, well what if you only did it for like a week and then for the photos and then removed it, but because they took so long to pay me in the first time like I don’t even want to put forth that effort because I’m like, it’s not going to be worth it to me. Yeah in the end, so I had to say no.
Rich:
Good for you.
Maggie:
Which was really tough for me. I don’t like saying no.
Rich:
No,
Maggie:
I really don’t and and here’s the here’s the truth. I wanted to say yes, I really wanted to I really really wanted to and I really considered like how can I make this work? What if I just like ran out and bought a bunch of stuff? I didn’t mind if it got damaged and like made this except, you know, I mean like I was just making I was making all these justifications in my mind, but I’m like I can’t do that because you want to know why. Sustainability is a huge part of my brand Cornerstone. And I spend years and years curating my furniture from estate sales and Marketplace and all these things and it would go against my core values to just buy a bunch of stuff that adds packaging and plastic to the landfills. If I don’t if I don’t have to
Rich:
Sure
Maggie:
And I would be bending over backwards making this exception. And stressing out over something for someone who
Rich:
Really doesn’t
Maggie:
Value me in the beginning. Yes. drinks
Rich:
Well, does that make sense sure does? Yeah shout out. That’s that’s definitely that’s definitely difficult. Would you be willing to say like approximately like estimate? What what were the quote have been like how much did you
Maggie:
Thousands of dollars,
Rich:
Right?
Maggie:
Yeah. Yeah.
Rich:
So, you know, I got a real value there. Yeah.
Maggie:
Because I can’t I’m prioritizing people who pay me and don’t question my invoice and don’t just like boom here. It is here to check take it. and I want to work with customers like that clients like that who are like I don’t care send me the invoice. I’ll have I’ll have my admin send you the check. and and what kills me here’s what like not to like dig the dagger deeper, but the property which I was I wasn’t paid for that I had to chase down. I’m not I’m not exaggerating. The list price was started with an eight. So like
Rich:
Yeah
Maggie:
That to me also
Rich:
It was a stretch
Maggie:
It wasn’t a stretch.
Rich:
Yeah. No. Yeah. Yeah.
Maggie:
And it had it wasn’t like 80 something. It was 800 something. That’s what I mean. So
Rich:
Clarifying. Yeah, I had to go for granted. But yeah, but
Maggie:
Somebody might yes, so and in this market where we are how Like Houses don’t sell in the 800s very often sure, you know what I mean? So this was a very high end listing and it was frustrating to say the least but I’m not saying I would never do business with this person again, but I I have to be clear about my values and my my actual value. You know what? I mean? Yeah,
Rich:
And
Maggie:
Just Makes me I’m like reading these over again and I’m like the villain of my problem. My villain / problem of my brand is Big Box / cheap Quick Fix stores, which is something that I would have if I had made this exception to like Stage this this other house. I would be like giving money to the villain.
Rich:
Don’t know the one battle Yeah. Yeah. mad respect
Maggie:
Yeah, thanks.
Rich:
That is that’s definitely the tough kind of call to me. But yeah doing that work ahead of time. I’m sure but you’re in a good spot for that. I was having some thoughts about that. But yeah, that was a cool. I mean if nothing else it was an opportunity to like reevaluate your.
Maggie:
Mm-hmm.
Rich:
Your your value system and what kind of drives you and you? Man, you got to have that I think yeah for so many reasons. But it’s like well, what does it matter? Well in Practical situations like this, you’re gonna know the decision you need to make or at least have some guiding lights. Because of what you’ve established ahead of time.
Maggie:
And like it’s important and I want to like stress this to our audience. that like if you’re in a similar situation like I think old Maggie. a couple years ago probably would have dragged this on and drag this on and maybe would have like never gotten paid. you know because but like you have to realize like they were the one who was in the wrong.
Rich:
Yeah, but
Maggie:
So you can’t feel bad if somebody wrongs you in that way. And confront them about it and like when I confronted them about it. Yeah, I was uncomfortable. But like I knew I was right.
Rich:
Yeah.
Maggie:
Because they didn’t stick to their side of the bargain. I staged the house. All my stuff is in there. Yeah,
Rich:
You
Maggie:
Know the photos are online. Everything’s there. So like I held up my end of the bargain they didn’t so it’s important when you have these uncomfortable situations with a client or a customer or someone like You know, if you’ve if you have held up your end of the bargain and you’ve done your job, it makes it a lot easier when you go to the other person and confront them about them that holding up there into the bargain AKA them not paying you.
Rich:
Contract 101 people Yeah, that’s a that’s a great Point. Like you said, it’s not fine print. I mean everything was done. In the daylight, it was clear your expectations. They hired you they agreed to this whole thing and Who knows? I know I know what it’s like to be on on the other side of that where I’m I’m not trying to do someone dirty, but I am like making cash flow decisions
Maggie:
Sure
Rich:
Out of necessity
Maggie:
Sure.
Rich:
I mean, it’s like who gets paid this month kind of thing and that is Something I’m sure a lot of people can relate to I don’t know about this person. No,
Maggie:
This was not a cash flow and cash flow. No,
Rich:
It’s just So who knows by either way good on you?
Maggie:
So,
Rich:
Okay. Yeah. I got it. You did get paid for the one and then gets pass on a different one because the line
Maggie:
Because it didn’t align Or and it made it easier to like Honestly made it. So easy. To pass on the second one because of my experience the first time yeah.
Rich:
No wings at that point. It’s a pattern.
Maggie:
Yes.
Rich:
It’s starting to be recognizable. Yeah. Cool. Thanks for sharing the story.
Maggie:
Thanks. Yeah. so what are some things? So like are we talking about storied coffee today for your mission statement?
Rich:
We can I didn’t know I didn’t think we would go on and go the other like different episodes because I don’t know that I have that much to say about I mean in general, I think we were envisioning a discussion about our value system.
Maggie:
Yes.
Rich:
Our sense of what a value system is and does I think we’ve covered it a little bit what advice system does for us. There’s there’s more to say I’m sure and then how like a value system lends itself to creating a statement that captures slash communicates. How those values lead us to an end goal?
Maggie:
Yeah
Rich:
As a business.
Maggie:
Should I share like some of the modules that? Jess had me fill out. Is
Rich:
It proprietary information?
Maggie:
Well, I’m not going to read them. Like I’m not gonna read all of them like word for
Rich:
Word. But here’s Justice tool. Yeah, exactly.
Maggie:
You know, she’s a brand like her her business is true to you Brands and she helps people figure these out and I know Becca has a business now or part of her business is helping people with branding
Rich:
Truly need actually need to hire both you
Maggie:
Really well. Like Becca was a huge part of like this brand. How’s coffee
Rich:
And her early days of branding work?
Maggie:
Yeah, so I’m sure she could weigh in on these things, but that It’s been a while
Rich:
Every other day. It’s every other episode
Maggie:
But the basic I think the basic concepts of these brand cornerstones are also can be found in story brand like these are very similar Concepts.
Rich:
Got you because
Maggie:
Like you know in in the first module you have to identify your ideal client and in in she identifies that client as the hero. And
Rich:
Has she been through that? Do you know?
Maggie:
Yeah, I think so. I think so. Um,
Rich:
Let’s just pause though and just say because we talk about storyband a little bit. And so I just want to acknowledge like where that comes from. So I don’t know because I don’t actually know where you come from with that per se. Have you been through it or you familiar with the cop?
Maggie:
I’ve never been through story brand but I but Jess has referred to it and you’ve
Rich:
Referred. Yeah, and I have okay and I have not been fully through by any stretch Becca lend me the story around book. So I have
Maggie:
That. I haven’t read it. Sorry, but I’ve dabbled in a little bit of the marketing Made Simple. So
Rich:
What what story brands? Okay, Donald Miller is like a business Expert. He has a he has a company called business Made Simple. I actually think he owns. HubSpot, do you know have you heard of house by the house?
Maggie:
But I don’t know
Rich:
Podcast Network. Okay, I’m pretty sure his that’s his thing out of all of this business stuff that he does that could be wrong. Google it but hey, so he has company called business made simple and it’s all about growing your business and envisioning your business as a basically he’s giving you mental models for understanding business and he goes into different ways to do that. But but the the most catch you want and the one that’s kind of like come around most recently is this model of an airplane.
Maggie:
Oh, yeah,
Rich:
I’m not gonna get into like the six parts. But if you listen to business Made Simple podcast, it’s Donald Miller bringing on guest if
Maggie:
You reference there. Yeah podcast before.
Rich:
All right, exactly. So guest after guest talking about how people are building their businesses using this this framework for understanding us. You can look that up. I think it would be easy to find and he talks the very just just listen to the introduction of the business podcast with Donald Miller and you will hear all six parts of the airplane because he the intro every episode is explaining how How how what each one of those things is he says so you can go far and fast.
Maggie:
Yeah.
Rich:
Okay, so He has a he also wrote a book a while back called storybrand. And that is all about framing marketing around. Hopefully this isn’t proprietary gonna give me student right but he to explain it but here’s the concept. Um your Your customer. So you’re you’re a marketer your person or if you need to Market yourself. your customer is The hero of the story you and your product and your company you’re not the hero,
Maggie:
Right?
Rich:
You are the guide. And he he tracks how he points out. How in every good superhero story. you have the hero but there’s a there’s a there’s a quintessential there’s a coincidental person in the mix. Who is the the guide the mentor the person who kind of opens the doors for the hero to succeed, right? Um with Batman, it’s it’s Alfred or or Lucius Fox. It’s it’s different characters surrounding who’s lucious Fox. He’s the tech guy who’s
Maggie:
In Batman.
Rich:
Yes.
Maggie:
Okay. Yeah.
Rich:
He’s like the the Cool Tech guy who’s in the company, but like on the he
Maggie:
Knows Morgan Freeman.
Rich:
Yes. He’s right. So and I don’t know. I don’t know like trying to think of Spider-Man like I don’t actually know that but I’m watching the show called Arrow now, which is another DC superhero from like 2008. This series was
Maggie:
Arrow.
Rich:
Do you know on the W on the CW? Hey Daddy?
Maggie:
Oh my gosh Arrow. I love that shot because I really like The Flash
Rich:
God it was another show, right?
Maggie:
Yes. They did what they cross over.
Rich:
Hey. Oh spoiler. I’m only a season 2, so don’t say anything.
Maggie:
Okay.
Rich:
Um, so I’ve been enjoying that but he’s got he’s got this guide of this this guy who was hired as his, um that shows crazy. I don’t know how closely it is. It resembles the comics but there’s so many layers too Arrow show. Yeah. But anyway, so another I’m trying to avoid telling you all the backstory that you but anyone listening. So the main character is is the superhero guy and he I would say the guide and that story is primarily this person that his his family his mom hires to be a like a security guard for him a personal bodyguard basically and then he gets let in on the secret that he’s got this double life. He’s he’s arrow and so then he The Bodyguard joins the team basically he starts fighting the crime too. And so like that’s the guy he’s always pointing in the right direction and kind of like, you know, they’re they’re Spar and everything. Um, so it’s it’s that kind of thing when you are. In business you are the guide you are the person your product because is the thing that’s going to open the door for your customer the hero to fulfill their purpose. And that’s the whole concept of story brand. It’s like this big. Yes. It’s a story idea. And so the more clearly you communicate how you Are positioned to help a person? fulfill their goals the more successful you’ll be in marketing. Yes, which I think is a great concept. I love that and if only I could do it but it’s fun to explore and so that’s what we should talk about when we do the whole story brand. So it looks like what you have from Jess is similar types stuff. Yeah. We went into that just to give you all sense of like we reference this a bit. And so that’s the whole concept and I think it’s very borrowable
Maggie:
To
Rich:
Yeah, you can executing on on stuff. But if you hear us talk about that, that’s where that’s coming from Material that’s out there and I’ll just say lastly that the Is the business mental podcast he also has the marketing Made Simple podcast, which is not hosted by Don as hosted by JJ. Some just a guy named JJ and it’s basically Episode by episode Walking you through different components of the story brand framework. So you could kind of listen to the marketing Made Simple podcast for free. and get along get a course. It’s like getting a course in that.
Maggie:
Yeah,
Rich:
Um, especially if you start from the beginning and
Maggie:
Just there’s a lot of good content. Yeah,
Rich:
They’re pretty by size episodes too. Yeah, and they’re very practical so you can kind of walk it walked through that story brand framework just by listening to the podcast without having to like buy anything So Pro tip for you come. I referenced one of their episodes on the AI thing because they were talking about that recently. I think they’re still producing the podcast. But anyway, all that is out there for you. And that’s where we’re coming from with.
Maggie:
Yeah that so and that was that concept was like very intimate instrumental in helping me create the welcome. Homeco core values and brand cornerstones. And so
Rich:
Yeah tell us
Maggie:
We have to you know, the there’s five different modules that just assigned me and With questions about my ideal client, like very detailed very specific questions like about their Hobbies their interests like their characteristics and that was module one the second module. Was the villain and that’s basically like the problems that your ideal client or your hero faces. And so your job is to be the problem solver for your ideal client. And so just by going through these different modules who’s able to like come up with. Like words that would be considered part of your core values and the words that and she even gives like a whole cheat sheet of words that you can go through that you guys
Rich:
Worth whatever you paid for our
Maggie:
You can you can have it for 399. Just kidding. I don’t even know what I’m just kidding. um, but These probably exist like on the internet somewhere. Yeah,
Rich:
Yeah.
Maggie:
But though the words that I chose from my brand were sustainability. authenticity and creativity So,
Rich:
Did you have to choose just three?
Maggie:
I’m at least two no more than four. And
Rich:
It’s good narrowed down.
Maggie:
Authenticity wasn’t even on this list. and
Rich:
So that you’re at this point you’re talking about the problems. No one words.
Maggie:
No, I’m I’m talking about like the core values of Welcome Home call.
Rich:
Right Are you still in module too?
Maggie:
No
Rich:
Talking about the villain you’ve moved on.
Maggie:
I’ve moved on to
Rich:
Module three and can you say that one again or the keyword on that
Maggie:
The guide?
Rich:
I missed the transition.
Maggie:
I didn’t say it acted. I didn’t say the guy I didn’t say
Rich:
In module 2.
Maggie:
Yes. Sorry. You probably weren’t the only one who was confused is probably. Her listener, too.
Rich:
You got your ideal client.
Maggie:
Yeah
Rich:
Ends up being you know the hero the story and then you’re the and the problem is that the hero is always facing an obstacle that’s preventing them from realizing their true destiny
Maggie:
Or
Rich:
Or say the thing be that before they can save the day. They’ve got to deal with with the villain and so the villain in your so what were some villainous traits
Maggie:
Villainous traits
Rich:
Over
Maggie:
Here module too. So here’s the thing about module one and two. I I handed over my paper copies to her when I feel these out and I scanned an email three four and five. So the I don’t know what I wrote down in module one and two But
Rich:
I don’t have time to lie. I’m get into everything’s but do you have a sense of like what were some of the things?
Maggie:
Um
Rich:
That you thought people were that you thought or or that you think our problems with people are facing for.
Maggie:
Um, I think
Rich:
You want to do
Maggie:
Problems that people are facing. My customers are like don’t know where to start with design don’t know how to pair things in their home. They want to make sustainable choices, but it feels overwhelming to them and they don’t know where to start. they may be work from a home or like their home is like they’re safe cozy space they want to create a place within their home that they can, you know, feel like inspired and creative and so or they need to or their home is empty and they need because oftentimes like I can’t tell you how many times people ask me after I’ve staged their home and they’re like moving they’re like, can you help me with my next house? And Like that’s such a compliment because it’s I’ve I’ve made their home which is staged feel homey to them.
Rich:
Yeah, you could bundle that you’d be like, alright if you work with me now when you move you to move in discount on the next one.
Maggie:
Yeah,
Rich:
Just don’t know that’s for free.
Maggie:
Sweet.
Rich:
Sorry for that. They’re gonna pay for it.
Maggie:
No, yeah. So this that’s that’s I guess my villain is just not really knowing. Indecisiveness not knowing where to go or how to how to pick things for a home. And I mean, I don’t want to keep like beliebering this out. But basically so mod that was module 3 is the guide module 4 is the transformation and module five is the positioning statement and so my positioning statement. For Welcome Home Co and mind you I wrote this. A year ago and even in the last year, I believe that this has changed significantly. but my positioning statement is I help. Women ages 25 to 40 who struggle with discontent with their home by offering long-term sustainable shopping / Decor tips and practices so they can feel contentment and peace in their home. best dope So that’s that’s what I came away. I said that’s what I wrote down what I came away with. Yeah,
Rich:
That’s interesting to hear because that speaks to like a bigger like you’re all staging now, you’re basically all staging. Yeah at this point, but that
Maggie:
In real estate look, Like right.
Rich:
Yeah, you do. That’s kind of like thinking if that’s that’s a given. Okay, like welcome homeco.
Maggie:
Right? Welcome home Co is it like the stage? Yes company, but this is interesting here because that speaks to
Rich:
A broader thing that’s a little bit more interior decorating almost but through the lens of all these different values that you hold. So that’s interesting it is it’s a bit broader than what you you kind of yeah, kind of niched down from there. I think like really down.
Maggie:
Yeah,
Rich:
Which I mean niching is generally a good thing. But
Maggie:
I have one
Rich:
Do you think you’re seeing this again?
Maggie:
Well, like I’m reading my alternative statement, which is I help eco-friendly women 25 to through 40 overcome consumerism by offering eco-friendly shopping Alternatives, so they can feel happy and contentment at home. Well, so saving the planet So, what was your question? How do I what?
Rich:
How do you feel about that now, do you do you? Do you? Okay, first I’m gonna say though a mission statement and a positioning statement are clearly clearly different things.
Maggie:
Okay,
Rich:
And if they’re not clearly different we can get into how they’re different, but that that’s a little bit more like Insider like you wouldn’t share that that’s not gonna be on your website, right? That’s that’s a position stand for you to operate from understand. This is what I do. um But that’s not like the marketing version of
Maggie:
This isn’t going on my website.
Rich:
That’s like DNA right there.
Maggie:
That’s
Rich:
The DNA and then how It presents is the mission statement.
Maggie:
Okay,
Rich:
Kind of
Maggie:
Right that’s a good way of. Positioning it
Rich:
But you’re saying that maybe your DNA has changed.
Maggie:
Well I think that or
Rich:
Maybe like I wrote this
Maggie:
From the lens of like I’m gonna be blogging regularly. I’m gonna be you know putting out. social media content regularly and like aligning with other brands and stuff and I’ve been not that I haven’t ruled that out completely, but I’ve been I haven’t been blogging regularly. Like I really used to yeah and I’m really in the last year. Just trying to figure out like what welcome home Co is
Rich:
Sure and
Maggie:
If I’m going to be a brand like I have to be like I have to work. I have to work in the brand before I can become this like bigger thing, right? I don’t want to just become like a quote no offense, but I don’t want to just be like a influencer who’s like pushing products for people to buy and getting commissions from those like I that’s why I have this like deeper purpose. I have nothing against that. Yeah,
Rich:
And
Maggie:
I’m actually like I would I would love to create a community of people who want to purchase and buy like sustainable things and Part of what? I was part of the goal of doing this with with Jess was to figure out a way to like help people specifically women like create a space in their home that they feel like they didn’t have to buy everything from a big box store. You know, like I want people to have like unique and and Unique Treasures and things in their home, but like things you you buy at an estate sale. There’s no link to buy it. You have to go find it. Yeah. so like yeah, like some of the things and in a home you can like You know put a link to Amazon or put a link to Target or whatever. And that’s great for for that time and place but like my whole goal is to it’s like kind of going back to a couple episodes ago and we talked about how sales are down on some of these bigger box stores because people are thrifting more
Rich:
Right? Do
Maggie:
You know happy? That made me? Because I’m like Yay, like people are actually buying and repurposing things and not just like clicking. like buy online And I would love to see. More unique things and people’s homes. And so that’s why part of my staging business is mostly curated from secondhand and estate sales and stuff because that feels homey to me. I want my I want the houses. I staged to feel homey. I guess you. yeah,
Rich:
I’m trying to think of where to take that because there’s a couple Questions. I was having but we were also having this other discussion. Yeah, um so
Maggie:
I mean I was in story today and I think it feels homey in there and you’ve got a lot of like you’ve got a good mix of like Ikea shelves which I feel like was a was a necessity because you wanted cohesiveness and I will say that like if if you want a cohesiveness in your home. Like no, no one’s gonna be knocking on your door with the police like, you know arresting you for buying a bunch of shelves on Ikea or Amazon or whatever, especially if cohesiveness is like important to you. But like when we’re talking about the chairs that you have and like even the used books and some of the decor you have in there. You know, that’s something that was curated and found and I think that’s what makes storied feel so cozy and homey. With those vibes
Rich:
Got it appreciate that. You heard it here first
Maggie:
People
Rich:
Maggie herself with the stamp of approval on the HomeAdvisor story. So if you haven’t been there kid over there
Maggie:
Get over there,
Rich:
But only between the hours of me. We didn’t answer definitely don’t come on Sunday
Maggie:
To be determined.
Rich:
I know. um Well, yeah. No, thanks. I appreciate that from you. That means a lot. Obviously you had a hand upon that together, but that means extra because you haven’t been there a little while. And so yeah, I heard you came in the other day actually, but
Maggie:
I came in at like 150
Rich:
Years but point is like now you’re seeing it will serve me she always will you could have come into 15 you didn’t knock on the door. Um, she no you you have a little bit of fresh eyes because you haven’t been there a while, right? Yeah you’re coming in. It’s like and what you’re saying is that it’s struck you it hits you with this homie Vibe and that’s that’s cool.
Maggie:
Yeah. Yeah, felt good. It was a nice a nice. Nice, Bob.
Rich:
So I think the question. is what’s what is a mission statement? To a brand.
Maggie:
Mm-hmm.
Rich:
And in this case, what is a what what would be your mission statement? Because you have your positioning statement, but as we said coming into this conversation, you don’t exactly have a mission statement. so like if I went on your website like Going to the about tab. I don’t have
Maggie:
That I do.
Rich:
And you drop it down you’re gonna have a description of your business. And probably words about what you aim to do. But is there like one distincts? There’s not one
Maggie:
System statement. There is I think I just don’t know it if you pull it up you pull up my website.
Rich:
Oh my gosh, you’re doll Miller I think for you right now.
Maggie:
I think it’s something like we create beautiful functional spaces while maintaining like sustainable practices or something like that.
Rich:
Is it welcome home.co.
Maggie:
No the welcome home Co the welcome homeco.com and it’s it’s yeah, it’s something about creating beautiful functional spaces while maintaining like sustainable practical. habits or something like that
Rich:
At wh Co
Maggie:
Well,
Rich:
We believe in beautiful functional spaces while maintaining practical and sustainable habits. Oh That’s literally for saying you get right at the top.
Maggie:
Yes. Okay, so that is that is kind of my mission.
Rich:
About our mission. There’s a little there’s literally button that says about our mission.
Maggie:
Let’s see what we get then. It’s been a minute.
Rich:
Yeah. my Ultimate Dream these are your exact words my Ultimate Dream and the entire Mission behind welcome. Homeco is to help you create that gorgeous in front of the Seas make your mother-in-law jealous. Home Haven, you’ve been dreaming of while not eating up your savings or killing the environment.
Maggie:
Yep.
Rich:
I’m here to teach you all the ways. I’ve learned to shop smarter. AKA thrifting estate sales upcycling Etc while adding the perfect dash of style. I think vintage means modern meets practical. and then some words about your credentials When you follow along with my blog social content and subscribe to the estate sale, Friday’s monthly Journal still doing that.
Maggie:
Nope. Got to deal with that
Rich:
Insider knowledge on how to shoot. Yeah, and I do because you’re about to have a below subscribers. So our listeners, okay Insider knowledge on how to shop style layout and care for your home plus so much more. I share all the behind the scenes details of our Forever on going home projects and teach you simple and easy ways to transform your own spaces. I think you still are doing that consistent fairly consistently. Yeah and personal social
Maggie:
And Instagram. I hear
Rich:
Whether it’s simply how to upcycle a thrifted piece from an estate sale or the construction tips behind our new floor plans. I hope you find inspiration motivation and eco-friendly habits to bring into your everyday life.
Maggie:
I still hope that the
Rich:
Welcome home co-core values sustainability authenticity creativity inclusivity. And there’s a paragraph for each one of those. Which we’re not really? That’s yeah, that’s cool. That’s that’s super cool. And then right at the bottom of subscribe to wh because
Maggie:
Yeah, I need to get on that. Actually. I like you’re not going to estate sales. No, I am I do that on Instagram.
Rich:
Just yeah. Yeah, it’s just kind of
Maggie:
Want to see you stay still Fridays. You really have to follow me on Instagram because that’s that’s where I’m posting the content right now.
Rich:
Um, okay, that’s cool. So yeah, I think you so these are words about these are words about your your mission for sure. Is it a mission statement? create beautiful functional spaces while maintaining practical and sustainable habits Probably yeah. Probably qualifies see what is an how would Google define mission statement?
Maggie:
That’s a great question.
Rich:
Mission statement this is Wikipedia on the Google search a mission statement is a short statement of why an organization exists. What it’s overall goal is the goal of its operations what kind of product or service it provides it’s primary customers or market and it’s geographical region of operation. That’s the whole short single paragraph. You know that the beginning maybe but I mean I actually would have stopped that sentence right at a mission statement is a short statement of why an organization exists. I actually think Period and the other things are how you might explain. or what you might incorporate in that and that’s funny to me that it says that actually because the way I frame emission statement is another way another I I use the synonym that I think I’ve coined but it’s An existence statement except for me a mission statement is an existence statement. You might frame it as we exist to blah.
Maggie:
Going to write that down
Rich:
Please do. Except don’t take notes.
Maggie:
Oh, yeah, turn it throw back.
Rich:
I already took those episode.
Maggie:
So
Rich:
Distance we exist to blah and that is the way that I have framed the storied mission statement. So if you were to go on the story website, you would find that it says. We Exist too provide for memorable experiences through specialty coffee milk teas and more
Maggie:
Wow,
Rich:
That’s the entire mission statement currently of stores that has been for. It has been for probably a couple years that’s been the clearest way. I’ve stated that we exist or storied exists to provide for memorable experiences. through specialty coffee milk teas and more Mm-hmm, and to me that’s a that’s a crafted statement. I’ve every word in that specifically I
Maggie:
Know.
Rich:
Because we’re saying okay we are here. to Like this way, I think a mission statement is like what are you doing? What are you here to do? What are you going to do and a little bit. How are you going to do it? So, I mean that Wikipedia article that Wikipedia blur does capture what I do with that statement. I think we exist to provide for memorable experiences. Okay, so I so you could say period right there we just And the idea there is like storied is here. We’re not going to provide the memorable experiences. We’re going to provide four. Memorable experiences. We’re going to give you what you need to create a memorable experience. Okay. And yeah,
Maggie:
And
Rich:
And the reason I wrote it that way is because that’s what a storied coffee is. It’s a it’s a It’s a storied coffee as a coffee that captures a moment. It’s it’s a coffee. Okay, it’s an experience that’s capturing a moment in time whether you’re sharing that moment with a friend or whether you’re On your daily commutes and you get that coffee that’s gonna get you to work, you know, or it’s at the end of the day you’re decompressing your negot to share that moment or you’re gonna have a experience with your Barista. You know, you’re you’re crave that conversation you’re gonna get over that coffee or Or you’re looking back on a season of life. That’s like man. There was that time I used to go to that coffee shop all the time and I just the coolest place and like hang out all my friends and we loved it, you know like for me in high school. A coffee is a story to thing and that’s where that name comes from. And so with the statement I’m saying. Hey, we’re here to give back to keep that cycle going to create that kind of thing for people we exist to provide for memorable experiences because coffees represents memorable experiences now, obviously, it’s Boba. It’s beer. It doesn’t have just be coffee. There’s a true of so many things in our lives as far as like a beverage or whatever, but obviously we’re leading with coffee.
Maggie:
That’s so beautiful. because think about like think about how many memorable experiences that you have provided for?
Rich:
Yeah true. True. I hope it’s a lot and I’m sure it is probably more than I could ever like.
Maggie:
Mm-hmm.
Rich:
Like think of or
Maggie:
Like you very credit for. Yeah, this is this is a time where you should pat yourself on the back because like think of yeah. Because like you have provided first you have provided for so many memorable experiences. I mean, I watched one happen today with a little kid that ran straight to the back and played with the little like Barista playset and the dad was like, oh he he talks about how he wants to come here and he wants to play and so when they get there, he jumps out of his stroller and he runs straight to the back so
Rich:
Sure
Maggie:
And I mean that’s one little thing but I mean
Rich:
No it’s there. That’s so true. It’s gonna look back on that time with his dad and and coming is going to that coffee shop whether we exist, you know, when he’s 10 or 20 or whatever or not.
Maggie:
Yeah. I mean, you can remember that as far back as he can. Remember think about all the like first dates or like the like ideas like collaborations and all these like moments that people have had because of storied.
Rich:
Thanks. So what you’re saying is? I was right on
Maggie:
Yeah with
Rich:
The with that so I mean you can see you get it you get exactly okay and you get why stories this because not just because you’ve been here for the whole time, right? But because when I when we call a story that we’ve been capturing we’re trying to capture that concept when you just describe we’ve been trying to capture that from the whole time because when I went into this thing I realized That’s what people are craving craving and that’s what they value coffee for. Even a stewards even the cheapest coffee the the 99 cent company of coffee which by the way is not 99 Cents anymore. Just found that out the hard way the other day the other night. I’ll say Mrs. Has already closed that’s after thing. Um, even in those experiences with the with the cheapest stuff. It’s like I’m going out of my way to do this thing because I need to have this experience.
Maggie:
Mm-hmm.
Rich:
It needs to be part of the next thing I’m going to do. I need this cup of coffee in my hand. I’m gonna go shop. I’m gonna go um, do this work project late at night or whatever it is. Like I need to get that thing to be part of this and that’s what stored is capturing. But in my mission statement, I was very clear to say we’re not providing the memorable experience. Yes, that’s not on us. It’s too much pressure.
Maggie:
Yeah.
Rich:
I said we are providing for memorable experience. Yes. I used to say provisioning memorable experiences kind of like the sound of the word but I think even that’s a little bit if you look up provisioning versus provide for you know provision as a very specific word. I think it fits. But I leaned away from it. I went for we provide for memorable experiences. Okay, but then I get into through and how so how are we doing that? It’s through specialty coffee. Milk teas. So the two main things we emphasize but and more is appended to the end just so you know that we got more going on than just
Maggie:
Right.
Rich:
Could have said through specialty coffee and milkies.
Maggie:
And books
Rich:
And now it’s books right, but but it has to be a it has to be a A succinct statement and it has to like be catchy
Maggie:
You have flowers there now
Rich:
Today. Yeah this week
Maggie:
This week.
Rich:
Yeah, we have flowers from reflections of Eden, which is formerly Village Floral in Scotia. Lisa who used to have a flower shop down the street. She had a some bouquets that she could she could she dropped off for us.
Maggie:
So
Rich:
Yeah, I saw that. So that’s my mission statement.
Maggie:
Wow,
Rich:
And for me, I think I think I said in I think I said in five minutes. Everything. Yeah,
Maggie:
I
Rich:
Needed to say about the values and where that comes from. For me though. It’s that’s the statement that best sums up. What we’re doing here? And I don’t think a mission statement is the only thing you need I think is also good and you do this on your website. I think it’s also important to clarify. for others, but perhaps all the more for yourself what your values are and there are some values that you hold. Publicly, and I think there are also values you hold. personally that are less public, you know, but for us we used to say we used to say that we we are dedicated to so this way I put it, you know, I said the mission statement we just to provide for mobile and then I say we are dedicated to
Maggie:
Quality
Rich:
Craft and customer connection That’s what you say. And by saying we’re dedicated to it is a way of saying hey, we value these things we’re gonna stick to these things. These are gonna be our guiding front principles and the largely those are still true and I have you know, a whole paragraph for each one of those myself. We are dedicated to Quality Craft. We did stop saying the word customer. I don’t use the c word anymore. So we say guest connection. Yeah,
Maggie:
But I
Rich:
Like to all three of the I like to be ableiteration, but I was willing to sacrifice that to use to lose the word and and use guests that but connection is still in there guest connection totality craft guest connection.
Maggie:
And that’s what we called people at. When I worked at Pottery Barn. It’s like helping our guests.
Rich:
Yes. Yeah, totally it’s it’s just it frames it frames it the relationship differently, you know, and it puts it spends the emphasis in a in a in a better way. Nothing wrong with customers or consumers just as a homey word it is. Yeah, exactly. So I mean it really just it shout out to hospitality as yeah, which is the business that we’re in. Yeah, that’s a good point. So, I don’t know there’s a lot I could say about all that but I have found it handy to have that mission statement. I write it on it’s on the website it is. When I used to print menus, it would be like our logo at the top and then it was a story. We just it would be that much just didn’t run into the logo. And then under that be that like the hours kind of thing and that was the whole It was Central. It was like a focal point of things for us. I think the hardest thing. Is staying true to all that when you when you do have a mission statement. It’s like okay. This actually needs to be our guiding. Principle and it should permeate everything you’re doing. And there should be a way that I mean in the most ideal scenario. There should be a way that everything in your business. Is tying back to your sense of mission? Everything should be flowing through the filter of your mission State. Yeah, if your business is functioning optimally or like at its most healthy. Reaction
Maggie:
And you if you’re hiring people you want them to align with that too, right?
Rich:
Right people who are applying with you should be leading with your mission statement, right? in an ideal scenario
Maggie:
Yeah.
Rich:
They’re like, oh wow. I have I you know, really love the way that I get the sense. I really love the way like the sense I have of how when I come here. I’m you know, you’re always trying to like create a memory of you know for us or we’re gonna provide for a memorable experience. I love the way I can bring a friend here and as cozy and we get to have this this cool time together.
Maggie:
Mm-hmm.
Rich:
And so I thought maybe I could contribute to that environment because I value this kind of experience. I think I could help other people have those kinds of experiences too. Oh cool. Which we had a job opening for you. But yeah like our kind of person. Yeah, that’s I think is that is that cool that I wrap on this
Maggie:
Conversation? So yeah, we kind of it’s we I like the direction that this one I think it was good to talk about. The positioning statement and
Rich:
That language and and thought of it that way but that’s a cool tool for my tool about is like
Maggie:
Yeah, you know
Rich:
Think of what your DNA it’s not gonna be the way it present. You don’t have to present this to the world in this language. But you know, how do you capture all your things in a In a statement that helps you understand.
Maggie:
Yeah
Rich:
What your position is? Yeah
Maggie:
Referring to the positioning statement, right?
Rich:
Yes.
Maggie:
Yeah,
Rich:
Like that’s I might think of that as like as your DNA and then
Maggie:
And
Rich:
Then the mission statement is like was it genotype versus phenotype? You know what and your mission
Maggie:
Statement I guess is is more public as you want people to understand your mission statement. Whereas your positioning statements a little bit more private. It’s not like you’re hiding it, but it’s like You know, maybe positioning statement could be like what you keep on your, you know, bulletin board and in the office or whatever you look back and reflect on that when you think about how you can help your hero.
Rich:
Right Yeah. Yeah, so true.
Maggie:
But yeah, I think. I think that covers it.
Rich:
Oh, that’s a good that’s a good idea. I’m glad we talked about that. Yes, as you can probably tell from my tones today. This is a part. This is the topic. I actually in particularly invested in. Yeah, and enjoy and I think I think that I Right now I’m caught up in the kind of lifestyle. That just doesn’t afford me the ability to live up to all my expectations. of myself and and my values and so I lose sight another words. I’m losing so it’s easy for me to do sight of my mission and the storied Mission and and these things and revisiting it as always encouraging. Yeah.
Maggie:
So yes. Mm-hmm. Yeah.
Rich:
Okay, well. Good talking with you talk. That’s always
Maggie:
Yeah,
Rich:
I would like to explore maybe next time if you would. Or a time soon. I’d like to explore the concept of of business models.
Maggie:
Okay.
Rich:
Because that’s a concept of a chewing on would be cool to like
Maggie:
Yeah
Rich:
With someone about that. But what I’m envisioning with something like that is business a business model is basically the way you make money.
Maggie:
Yeah,
Rich:
Not only the way you generate money, but it’s the model of how you become profitable
Maggie:
How
Rich:
You become sustainable as a business. In other words, you can have a good model a successful model is one that’s going to make profit which sustains the business into the future. But if a broken model, every business has a model but a broken model
Maggie:
Fails hmm
Rich:
To sustain the business
Maggie:
That would be a really interesting topic. Yeah,
Rich:
I think that would be so when I think about it that way in those ways, that’s where it becomes interesting to me and I’d be interested to hear how what is the real estate model?
Maggie:
Yeah,
Rich:
You know the real estate agent or the real thing business is
Maggie:
I’m in the middle of evolving right now. So this is like this is a good time.
Rich:
So I’d love to hear some thoughts on that and I think you know the coffee shop model. Maybe it’s the restaurant model. It’s all probably someone standard but for some reason there’s there’s 98 coffee 90% of coffee shops or whatever that don’t make it and two percent they do and it’s like what’s the difference?
Maggie:
Yeah, you
Rich:
Know, they all think they’re the same but there’s got to be some crack. The model somewhere that are allowing. most of them to not make it and that’s yeah, that’s what I want to explore.
Maggie:
Yeah,
Rich:
So whether that’s next time if we can get our act together or
Maggie:
Kudos to storage for being the two percent.
Rich:
But yeah, I don’t know though. I don’t actually know I think I might be the 98% and I think there’s like a lot of there’s a lot of like Shoot like architectural supports that are kind of you know, you know how you like a like a decrepit crumbling building but you like put some reinforced steel.
Maggie:
Yeah
Rich:
Around things and kind of like hold it up.
Maggie:
Yeah.
Rich:
I think that’s actually what we got going on.
Maggie:
Okay. Interesting take
Rich:
Yeah. I mean, it keeps it up right
Maggie:
But
Rich:
It’s it’s hobbling along what you really need is a new foundation and possibly new walls. You might just want to demolish it you might just want to demolish that thing and just start over
Maggie:
What an analogy.
Rich:
Thanks. Well my analogy right today.
Maggie:
Yeah. Love it.
Rich:
All right
Maggie:
Folks send us feedback House Coffee podcast at gmail.com until next time
Rich:
Online Monday night.
Maggie:
Yeah.
Rich:
All right
Maggie:
Where
Rich:
He’s
Maggie:
You